David Greenberg is appointed CEO L’Oréal USA, President of North America Zone

David Greenberg is appointed CEO L’Oréal USA, President of North America Zone

THE WHAT? David Greenberg has been appointed as CEO of L’Oréal USA and President of North America Zone, effective immediately.  

THE DETAILS Greenberg will also be a member of L’Oréal Executive Committee, and will succeed Stéphane Rinderknech. 

Rinderknech is said to have “decided to continue his career outside of the Group.”

Greenberg is currently President of L’Oréal Professional Products Division in North America, having spent more than 28 years in leadership roles at L’Oréal across markets, divisions, brands and functions.

Prior to his current role, Greenberg served as President of Maybelline, Garnier and Essie within L’Oréal USA’s Consumer Products Division for eight years and directed marketing for the L’Oréal Paris brand for a further six years.

THE WHY? Commenting on Greenberg’s appointment, Nicolas Hieronimus, CEO of L’Oréal, stated: “I have known David for many years. David is one of the architects of L’Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. 

“He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Groupe’s Executive Committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”

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