THE WHAT? Unilever-owned Degree Deodorant has launched its first ‘inclusive’ product, aimed at people with visual impairment and upper limb motor disabilities.
THE DETAILS The deodorant brand designed Degree Inclusive to reach the one in four Americans that have a disability.
Taking to a press release the company said, “Across the beauty and personal care industry, there is currently no deodorant product specifically designed for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on a spray can with limited arm mobility is a real challenge.”
The company collaborated with a design team from Wunderman Thompson, occupational therapists, engineers, consultants and people living with disabilities when creating the deodorant prototype.
Features included a hooked design for one hand usage, magnetic closures, enhanced grip placement and a braille label.
THE WHY? The company states it aims to help create a more inclusive industry by creating products that can be used by all.
Aline Santos Farhat, EVP of Global Marketing and Chief Diversity and Inclusion Officer at Unilever, said, “Breaking stereotypes unleashes creativity and drives growth. Degree Inclusive challenges what a deodorant product should be. It’s a breakthrough accessible design that genuinely serves the needs of people with visual impairment and upper limb motor disabilities.”