Deliveroo branches out into cosmetics with Benefit deal

Deliveroo branches out into cosmetics with Benefit deal

Customers based in London, Manchester and Glasgow benefitted from a special promotion yesterday, as LVMH-owned Benefit teamed up with East London bakery Lily Vanilli and popular takeaway delivery service Deliveroo, according to a report published by Vogue.

The make-up brand was promoting the launch of its Cakeless Boo-ing concealers; for one day only, Deliveroo customers could have products from the new range delivered to their door together with three bespoke cakes from Lily Vanilli.

The East London bakery created the cakes expressly for Benefit, and flavours included vegan raspberry vanilla with cherry, a gluten-free strawberry cupcake and a matcha flower sponge.

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