THE WHAT? Reckitt Benckiser’s Dettol brand has teamed up with British Airways (BA) to offer its products on planes and in airports.
THE DETAILS As part of the collaboration BA will have a Dettol hand santization station at Heathrow Terminal 5 check-in desks, self-service bag drops, lounges and departure gates, while customers will be given a pack containing Dettol antibacterial hygiene wipe.
THE WHY? With global travel coming to a near standstill following the COVID-19 outbreak, evolving health and hygiene strategies have been a priority for airline carriers.
Rahul Kadyan, RB executive vice-president of global business solutions, said: “This is an ideal partnership for RB, and Dettol, to help drive high standards in hygiene and reassure consumers they can enjoy the British Airways experience. Our brand is built on trust, scientific efficacy and our desire to educate consumers around the world to help break the chain of infection.”