L’Oreal brand Diesel has launched a new version of Loverdose targeted at female consumers called Red Kiss.
Created by perfumers Mathilde Bijaoui and Violaine Collas, Loverdose Red Kiss combines fragrances of orange blossom and hazelnut.
The fragrance is presented in red glass diamond-style packaging. Manufacturers state that “The woman who wears this fragrance sets those who cross her path on fire…without ever getting burned herself.”
Loversode Red Kiss will be available Europe from April 13. L’Oreal has created an online video campaign to support the launch, available at www.loverdose-redkiss.com