THE WHAT? Digital agency Filter Coffee Co has won the creative account for Japanese skincare brand Bioré, according to a report by Best Media Info.
THE DETAILS Located in Tokyo, the agency will be tasked with handling the brand’s social media and digital presence, including end-to-end duties such as social media, content, shoots, and influencer marketing for the brand in India.
Filter Coffee Co won the account following a multi-agency pitch and has since announced Indian Actress and model Lisa Haydon as the face of the brand within India.
THE WHY? The agency is said to help play a role in increasing brand presence in India, while also gaining awareness with media.
Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co., said “We at Filter Coffee Co. mirror our vision for the brands we work with, helping them dig an impactful presence in the market. We are glad to on-board Bioré on our journey and look forward to working with them. There is a huge potential to unlock in today’s time and we are really excited to cater to the brand with our expertise and strategic skills in helping them make a mark in the evolving Indian skincare segment.”