Packaging for the Habibi Cosmetics range has been inspired by the swiping done when using digital devices, says its designer Kim Ramain-Colomb.

The bright packaging for the Morrocan-inspired range, made from traditional Aker Fassi pigment, has been created in clay pots to replicate terracotta bowls, with the make-up being part of Ramain-Colomb’s diploma project at ECAL.

Talking about the inspiration behind the packaging it is the swiping motion on smartphones that was behind the decision for the geometric shapes.

Ramain-Colomb told Dezeen, “I thought about the shapes which allow the objects to be integrated into our everyday life: compact, small and with all the information about the origins of the products.
“The sliding gesture is a very intuitive movement for us now.”