German personal care giant Henkel has announced the appointment of Rahmyn Kress as its new Chief Digital Officer.

Kress has been brought in to drive the company’s digital prowess and will report directly to CEO Hans Van Bylen. Joining the company in the second quarter, Kress is said to be adopting an ‘Acceleration Digitalization’ strategy with this being a key focus going forward to 2020.

Hans Van Bylen said, “We are pleased that Rahmyn Kress will join our global team. His knowledge and skills will help us to further accelerate our digital strategy. This appointment marks another step in implementing our strategic priorities for Henkel through to 2020 and beyond.”

As part of his role, Kress is expected to optimize its processes while also developing its digitalization across the company, having extensive experience in similar roles having been part of Accenture since 2010 where he held many positions, including that of CEO and President of an Accenture digital subsidiary in digital supply chain.