French fashion house Christian Dior has appointed household name and supermodel Bella Hadid as its latest beauty ambassador, harnessing the inimitable power of Instagram to make the announcement.

Hadid has become a worldwide sensation alongside her sister Gigi Hadid, with both becoming much-sought after names on and off the catwalk in terms of beauty promotions.

Dior used its Instagram account to initially make the announcement, before taking over Hadid’s personal account to make a secondary statement, harnessing the power of her 4.6 million followers in the process.

Hadid is the newest face and brand ambassador for the brand and will feature in marketing campaigns while also starring in the company’s runway shows.