The what? Dior has announced the appointment of Nina Dobrev as its new beauty brand partner, according to a report by Harpers Bazaar.

The details The Canadian actress is said to have been a long-term fan of the brand and is now acting as its beauty muse.

Dobrev said, “I always looked up to Dior. It felt so timeless and classy and elegant in every way. I think the Miss Dior scent is what I always associated with that grace and timelessness. That was probably the first product I recognized, purchased, and aspired to as a little girl.”

The why? Brand partnerships with high profile names have long been an successful advertising route, however, the avenue continues to evolve as social media and influencer marketing continues to sky rocket in popularity.