THE WHAT? Dior has announced J Pop star Tomohisa Yamashita as its newest beauty ambassador.
THE DETAILS The Singer, Actor and Model announced the news via his Instagram account, writing, “So excited to join [Dior] as their new Beauty ambassador. Looking forward to the many things we are going to achieve together.”
Yamashita will act a representative for Dior’s, make-up, fragrance and skincare lines, as well as the brand’s future sustainability projects.
THE WHY? Yamashita’s appointment indicates the growing acceptance of men purchasing and wearing make-up, and highlights Dior’s move to showcase gender inclusivity.