THE WHAT? LVMH-owned Dior Beauty has named Christian Serratos as Brand Ambassador for the US market, according to a report published by WWD.
THE DETAILS The actor, who is best known for her role in Netflix series Selena, The Series, will support the brand across all categories, namely make-up, skin care and fragrance.
THE WHY? Serratos is the third Brand Ambassador to be announced for the US market this year, indicating the brand is gearing up for a promotional push in the region. As for Serratos, she told WWD, “Even from a young age, I was passionate about beauty and I recognized that just a few products could have a big impact on your mood and confidence. I am honored to call myself a member of the Dior family.”