THE WHAT? Dior has launched an online store serving the UAE market, according to a report published by Cosmopolitan Middle East.
THE DETAILS The LVMH-owned brand’s e-commerce enabled site will sell fragrance, skin care and make-up.
Dior is offering free delivery and two complementary samples with every order in order to encourage shoppers to both replenish their favourite products and trial new innovations.
THE WHY? The online store is designed to enable consumers to spend during the holy month of Ramadan, despite social distancing measures.