THE WHAT? The House of Dior has launched a pop-up at Sydney harbourside to celebrate the residence 30 Avenue Montaigne, Paris.
THE DETAILS The Australian exhibit pays homage to the historic Dior apartment focusing on fragrance, make-up, skincare and La Collection Privee.
Each room of the pop-up will offer a sensory experience, representing a different element of the history of the reinvented Paris-based residence.
THE WHY? 30 Avenue Montaigne has been home to Dior since 1975, and has recently undergone a two-year renovation and reinvention.