Dior looks to wellness market, and Gisele Bundchen, to promote $152 serum

THE WHAT? Dior has launched a new marketing campaign for its Dior Capture Totale C.E.L.L Energy anti-ageing range, which sees model Gisele Bündchen promote the benefits of self-care and a wellness routine. 

THE DETAILS Bündchen promotes the range, which includes the Capture Totale Super Potent Serum, by highlighting her previous battles with anxiety, and how a wellness routine and time for self-care enabled her to escape her mental demons. 

Dior has combined its stem cell research and floral expertise with new vector technology to allow the product to penetrate the skin deeper.

THE WHY? With 91 percent of the ingredients said to be from natural origin, and the product encased in recyclable, eco-designed packaging, the new range highlights the brand’s desire to develop its sustainability credentials.