THE WHAT? LVMH-owned Dior Beauty has named Chinese transgender celebrity Jin Xing as the new ambassador for its J’adore fragrance, according to a report published by Global Times.
THE DETAILS The luxury fashion label made the announcement via its Sina Weibo account and the news was well received by followers, per Global Times.
THE WHY? The move has been hailed as not only a positive step for the transgender community but also a cunning manoeuver by the brand to shift the positioning of the traditionally feminine scent towards the currently trending unisex category.