Christian Dior (LVMH) has opened a luxury perfume and beauty boutique in Riyadh, Saudi Arabia – the first of its kind.

The boutique has opened in the capital’s popular Hayat Mall and occupies 90sqm, which is filled with the brand best loved perfume, make up and skincare products.

Launched last week, the boutique is set to target young affluent Saudi women, with many visiting the shop to gain knowledge of beauty application and how to wear make up. The boutique also has a private make up room, allowing Saudi women to feel comfortable getting products matched perfectly to their skin tone without doing it in public view.

Professionals across skin care, perfume and make up work at the boutique while products on offer include the luxury perfume line La Collection Privée Christian Dior, a collection of 12 signature scents created by François Demachy, Dior’s Perfume Creator, which is only sold in the boutique.