Dior stands by Depp with Sauvage Elixir launch

Dior stands by Depp with Sauvage Elixir launch

THE WHAT? Dior appears to continue to be unphased by the UK High Court’s ruling that a story alleging Johnny Depp hit his then-wife Amber Heard was ‘substantially true’; the actor is once again the star of the LVMH-owned brand’s latest fragrance campaign.

THE DETAILS Depp appears on marketing imagery for the new Sauvage Elixir fragrance, which made its debut last week on the brand’s Instagram account.

THE WHY? The brand posted on its Instagram account, “Johnny Depp, uncompromising, profound, authentic. He embodies the dense magic of this new ultra powerful Elixir. Never has he been so mesmerising, so rock’n’roll.” And that’s certainly an interesting take on domestic violence, Dior.

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