Dior strengthens presence in Latin America with new Regional Director hire

Dior strengthens presence in Latin America with new Regional Director hire

THE WHAT? Dior has cemented its presence in Latin America with the new hire of Hugo Charles as Regional Director in the region. 

THE DETAILS Charles joins the company from the luxury division at El Palacio de Hierro department store, having had extensive experience within the retail market with the likes of Prada and Fendi. 

THE WHY? The French luxury fashion and beauty house is said to be looking to expand its reach within Latin America, with a particular focus on Mexico, where it has recently launched two pop up stores in Cancun at El Palacio de Hierro (La Isla Mall).

The company also launched its first stand-alone stores in Artz Pedregal shopping mall, which houses luxury retailers. 

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