THE WHAT? DJ Khaled has announced his entrance into the CBD industry via a partnership with Endexx Corporation. Inspired by the music mogul’s personal wellness journey, the first collection will debut this year.

THE DETAILS Miami-based Impact Brokers has been named as the third party in the joint venture and will be spearheading sales and integrated marketing efforts on behalf of the brand.

 “We are excited to announce our partnership with DJ Khaled,” stated Todd Davis, CEO of Endexx Corporation. “Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; its needs to help people feel good about themselves and be part of a day-to-day lifestyle.” 

THE WHY? DJ Khaled commented, “As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success. CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day. I was drawn to Endexx Corporation because they’re an innovative company that has proven they have the keys to deliver consistent, top of the line, high-quality products.”