Dm-Drogerie Markt introduces Alipay to boost sales from Chinese consumers

Dm-Drogerie Markt introduces Alipay to boost sales from Chinese consumers

German drugstore chain Dm-Drogerie Markt has introduced Alipay into its stores in a bid to capitalize on sales from Chinese tourists.

Partnering with the payment system provider the German retailer will enable tourists from China to shop at over 1,970 Dm-Drogerie stores by using the e-wallet.

Roland Palmer, Head of Alipay Europe, said, “By 2020, more than 160 million Chinese are expected to travel abroad every year, and many of them to Europe and Germany. Spending by Alipay users in Germany this year has grown 2.5 times more compared to the previous year.”

Martin Dallimer, Dm-Drogerie Managing Director for Finance and Controlling, continued, “Today, Dm-Drogerie Markt is known far beyond the border of Europe for its innovative drugstore range, high-quality and consistent customer orientation. Both visitors from China and the Chinese population that resides in Germany who shop with us can expect that we also offer the payment system they are familiar with.”

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