Lush Cosmetics has announced that it will accept global digital currency bitcoin on its e-commerce site.

“Accepting bitcoin is very exciting for Lush. With bitcoin, customers from all around the world will pay the same for our products, free from volatile currency fluctuations and lofty bank charges. Cryptocurrencies are the future of global trade and we want to ensure that we are prepared to move into this new digital era,” said Mike West, Finance Manager at Lush Cosmetics in a statement posted on the brand’s website.

The ethical cosmetics brand revealed that the move was the first step towards a wider strategy, enabling Lush to enter the Blockchain community and work with global suppliers and charity groups based in small local communities.