THE WHAT? Singer Doja Cat has teamed up with indie start-up company BH Cosmetics to launch a new make-up line.
THE DETAILS The range, Doja Cat’s first entry into the cosmetics world, features ‘multi-functional’ products and tools, including a color shadow palette, powder brush trio in three shades, a 10-piece brush set with bag, and a plumping lip gloss in six shades.
Currently featuring on the BH Cosmetics website, it will launch into Ulta online and in-store on 3rd October.
THE WHY? The make-up collection is said to have been inspired by the ‘divine energy of nature’, with Doja Cat stating that she has come ‘full circle’ in the partnership.
She stated, “This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager. One of the first shadow palettes I ever purchased was from BH Cosmetics and I’m so proud to release this collection with them.”