THE WHAT? Dolce & Gabbana has launched its first DG Beauty store in Singapore, located at ION Orchard.
THE DETAILS Sitting alongside the likes of Chanel Beauty, Dior Beauty and Jo Malone, it stocks a selection of Dolce & Gabbana fragrances as well as the brand’s new Make Up Collection, which is described as ‘luxurious, high-impact and sensorial’ and is sold exclusively at the boutique.
Named La Casa, the 92 sqm space has been designed with a luxury feel in collaboration with Italian artisans, inspired by Stefano Gabbana’s own apartment.
THE WHY? With luxury bucking the COVID-19 fallout, and Asia on its pandemic bounce back, the fashion house is set to capitalize on a strong return to consumerism in the premium market.