THE WHAT? Douglas has opened its online marketplace to significantly more new retailers during the coronavirus crisis.
THE DETAILS The group has also suspended store trading in most European markets.
Tina Müller, Douglas Group CEO: “As an omnichannel retailer, we are able to cushion part of the impact of the suspended store business by continuing our online trading in a focused manner. Smaller retailers and brand shops often do not have this opportunity in this form. We would like to support them in offering their products to millions of consumers via our marketplace and in generating stronger sales with their product portfolio online.”
Vanessa Stützle, Douglas Group EVP E-Commerce & CRM, adds: “Regarding the currently tense economic situation, we are offering new partners preferential conditions for the activation on our marketplace for the next three months. In doing so, we would like to make a contribution to supporting the retail industry in these difficult times”.
THE WHY? The move will help online-ready retailers to offer their products online more quickly and easily with an increased reach at fair conditions, therefore helping to counterbalance sales lost due to store closures, not to mention help Douglas mitigate its own losses due to reduced footfall and state-mandated shutdowns.