THE WHAT? Unilever’s Dove and Natura &Co-owned The Body Shop are joining forces to become a collective voice for animals in the ongoing row over the ECHA’s testing requirements. The duo will partner with the world’s leading animal protection groups to call on the EU and UK governments to protect their animal testing bans.
THE DETAILS Joining PETA, Cruelty Free Europe, HIS, Eurogroup for Animals and the ECEAE, the partners will present a series of petitions to the European Commission demanding that the cosmetics animal testing ban is protected and strengthened, EU chemicals regulation revisited and regulatory science across the EU modernised to phase out all animal testing.
Murals across major cities in Europe, including Paris, Berlin and Madrid will encourage people to sign.
THE WHY? Dove and The Body Shop said in a statement that they both have longstanding legacies against animal testing, building two of the world’s biggest cruelty free brands and believe animal testing is not necessary to ensure safety in cosmetics. The Body Shop has campaigned relentlessly against the practice of animal testing for cosmetics since 1989, whilst Dove has spent 60 years working to change the beauty industry for the better.