Dove takes positive body message to packaging with launch of ‘Real Beauty bottles’

Dove takes positive body message to packaging with launch of ‘Real Beauty bottles’

Unilever-owned Dove has taken its Real Beauty message to another level with the launch of a series of limited-edition Dove nutrium mousse body wash bottles in varying sizes designed to reflect the diversity of women’s body shapes, according to a report published by AdWeek.

“Every woman’s version of beauty is different, and if you ask us, these differences are there to be celebrated,” said Dove in a statement. “That’s what real beauty is all about – the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life though our products too.”

The bottles, designed by Ogilvy London, vary in height and width and display their curves proudly, be it an apple or a pear silhouette and are described by Andre Laurentino, Global Executive Creative Director for Unilever at Ogilvy UK as bringing ‘brand essence and product design seamlessly together’.

 

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