Unilever brand Dove has teamed up with UK-based design agency JDO Brand Design and Innovation to rebrand the packaging design for its Quench range.
Formulated to nourish curly hair, Quench products launched in January as part of an extension of Dove’s Advanced Hair Series, which JBO also designed the packaging for in 2014.
To reflect the properties of the Quench range, JDO developed a bronze-coloured icon featuring an oil droplet encapsulated in a curl of hair.
Ray Smith, creative director at JDO said, “The new Dove Quench range has to work with and stand out amongst the other Dove Advanced Hair Series tier of products as well as having its own personality. The rich metallic bronze is a metaphor for the rich, dark curls that the products enhance and is used throughout the range and on all formats.”
Pragati Ruia, Dove global brand manager added, “We wanted to launch a mission to change the way that women and girls feel about their curly hair. Only four out of ten little girls with curly hair think their hair is beautiful but are much more likely to love their curls if people around them do.”
The range consists of shampoo, conditioner, an intense restoration mask and a supreme creme serum.