Drew Barrymore to take cosmetics brand Flower Beauty global

Drew Barrymore to take cosmetics brand Flower Beauty global

Actress Drew Barrymore has revealed that she is in talks with international retailers to take her cosmetics line, Flower Beauty, online and overseas.

The Hollywood star revealed, during an industry forum sponsored by investment bank Financo last week, that she is in talks with retailers in China, South America, Australia and the UK in a bid to expand the distribution of her Flower brand, which was launched in Walmart in 2013.

“The name of the game is about how you financially succeed fast enough so somebody doesn’t dump you, and grow slowly and thoughtfully so that you are not just a flash in the pan,” Barrymore told the audience.

Barrymore also has plans to launch an e-commerce presence for the brand later this year, and is eyeing the affordable clothing market after a successful foray into eyewear.

Flower Beauty is currently sold in 2,500 Walmart doors across the US, and comprises the full gamut of beauty products from fragrance to lipstick, priced at between US$5 and US$14.

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