THE WHAT? Shiseido-owned Drunk Elephant is poised to open a pop-up store in Paris in partnership with LVMH-owned Sephora, according to a report published by WWD.
THE DETAILS House of Drunk, as the pop-up has been named, will be located in the French city’s fifth arrondissement and open its doors for a single weekend in October. The 4,520 sq ft space will span two levels and offer visitors an immersive brand experience.
THE WHY? Barbara Calcagni, President Global Brands at Drunk Elephant, Nars and Tory Burch Beauty, told WWD, “We’re very focused on building brand love, driving awareness and recruiting new consumers by sharing our unique product philosophy.”