THE WHAT? e.l.f Cosmetics has teamed up with Dunkin’ on a doughnut-inspired beauty range.
THE DETAILS The limited-edition e.l.f. x Dunkin’ collaboration will debut a sweet collection, available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com.
The range features doughnut and coffee-inspired products, including the Dunkin’ Dozen eyeshadow palette, a primer, lip scrub, face sponge and lip gloss.
TikTok star Mikayla Nogueira has been named as the official ambassador for the range, and hosted a Live Shopping Event on her TikTok channel to showcase the products.
THE WHY? Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, “e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f. This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”