e.l.f. Unveils Apple Vision Pro App

THE WHAT?  e.l.f. Cosmetics has launched a new beauty shopping app designed for Apple Vision Pro, named “your best e.l.f.,” which features innovative three-dimensional user interface controls through hand and eye movements.

THE DETAILS  The app offers an immersive spatial experience where users can explore 3D e.l.f. products, make purchases via Apple Pay, and engage in wellness activities such as guided meditations and interactive games within themed environments like Camo Cove, Big Mood, and Halo Glow.

THE WHY? This initiative, a collaboration with Obsess, underscores e.l.f.’s commitment to digital innovation and aims to enhance the consumer’s emotional connection with the brand through a unique, immersive shopping experience.

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE