Easyfairs has announced the acquisition of packaging design champion Pentawards, according to a report published by Industria Grafica Online.

Matt Benyon, Managing Director of Easyfairs UK & Global, said, “We are delighted by this latest acquisition, which cements us as the leading organiser for packaging events globally. The Pentawards are a prestigious and well-recognised concept with a respected heritage, which enhances our global presence and ensures a foothold in the Awards marketplace.”

Created in January 2007, Pentawards champions great packaging design across multiple categories with an annual awards ceremony held in a different location each year. The awards are judged by an international jury made up of 12 well known designers and regarded design directors from multinational firms.