THE WHAT? SC Johnson’s Ecover has teamed up with the Mr Men book series to launch a new character designed to encourage good habits in future generations, according to a report published by the Metro.
THE DETAILS Sporting a blue body and green hair, Little Miss Waste has been drawn to resemble planet Earth and her story is designed to inspire young readers to reuse and refill to reduce plastic waste. The book will be gifted with any Ecover refill in December, and can be read for free online.
THE WHY? Silvia Figini, Mr Men Worldwide, told Metro, “We truly believe in the power of storytelling to ignite behaviour change. Mr Men Little Miss tales have always been about identifying yourself, and Mr Men Little Miss characters, like all of us, sometimes struggle to stay on top of the amount of plastic waste in their homes.”