THE WHAT? L’Occitane-owned Elemis has appointed Jennifer Baldwin as Chief Brand Officer, who will be based in the London headquarters.

THE DETAILS As part of her role, Baldwin will be tasked with evolving the company’s global brand strategy, with a focus on Elemis’ three sustainability pillars: biodiversity, climate, and people. 

Baldwin has extensive marketing experience, most recently being Head of Global Brand Marketing at Charlotte Tilbury.

THE WHY? The appointment follows further new hires for Elemis, with the company clearly focusing on its upping its marketing game, with Lauren Grimmer named UK Omni-Channel Marketing Director.