THE WHAT? Elf Beauty has announced a restock after a limited edition collab with White Lotus star Jennifer Coolidge sold out in hours. The Dirty Pillows Lip Kit made its debut on the Elf US site on Wednesday but was sold out a day later.
THE DETAILS The kit includes O Face Satin Lipstick in shade Dirty Pillows, Lip Plumping Gloss in shade Swollen, Cream Glide Lip Liner in shade Fill Frontal and Lips Are the Mirror to Your Soul Mirror. The second collab between the award-winning actress and budget make-up brand, the kit’s name originates from a quip made by Coolidge in a media interview.
THE WHY? Kory Marchisotto, Chief Marketing Officer, Elf Beauty, reveals, “With the launch of Dirty Pillows, we’re redefining what it means to be a mass cosmetics brand. We’re celebrating Jennifer’s unique, authentic voice by inviting her to be her best Elf. By taking an unscripted moment and transforming it into a premium lip collection at Elf speed, we go beyond beauty to entertain our community, setting a new standard for brands in today’s dynamic beauty landscape.”