ELF Cosmetics has filed for an IPO, according to a report published by WWD.

The mass market beauty brand is set to go public after registering an S-1 with the US Securities and Exchange Commission. According to the filing, bookrunners for the move include Piper Jaffray, JP Morgan and Wells Fargo Securities.

The company revealed that sales for the first half of the financial year totalled US$96.8 million.