Elf Cosmetics makes TikTok history once again with reality show

THE WHAT? Elf Cosmetics is launching another TikTok first – the social media channel’s first reality show. Inspired by the brand’s commitment to empowering people to pursue their dreams, the Eyes. Lips. Famous show offers three creators the opportunity to build their skills with the help of notable influencers.

THE DETAILS In addition to mentoring from KOLs, winners of the contest will scoop sponsorship from the brand via a US$5,000 contract to represent Elf Cosmetics on TikTok and a year’s supply of Elf products.

Beauty enthusiasts can enter by following the brand and uploading a public video demonstrating why they should be chosen to represent Elf Cosmetics tagging the brand and the dedicated hashtag, #eyeslipsfamous before August 20.

“TikTok as a platform is designed to inspire, and as an early innovator, Elf set the bar high for what it means to create truly authentic and unique content the TikTok community loves. We’ve seen its creativity shine in a number of campaigns where it taps into the participatory nature of our platform to create a unique experience for our users,” said Katie Puris, Managing Director, Global Business Marketing, TikTok. “With authentic, creative content that could only be found on TikTok, Elf continues to listen to the TikTok community and give its audience new ways to engage with the brand.”

THE WHY? Kory Marchisotto, CMO of Elf Beauty explains, “With Eyes. Lips. Famous. our intention is to rise up others by elevating and amplifying the voices of our community.”

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