Elizabeth Arden has announced that it has appointed Oscar-winning actor Reese Witherspoon as the brand’s Storyteller-in-Chief.

In this new role, Witherspoon will help to shape the brand’s narrative through advertising campaigns and marketing drives – with a strong focus on digital engagement.

“We are thrilled to be working with Reese. In addition to her accomplishments as an actor, she is a successful entrepreneur – heading her own production, fashion and digital companies,” commented JuE Wong, President, Elizabeth Arden Brand. “Reese exemplifies the ideals o our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accepot the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

Witherspoon’s first beauty visual for the brand will debut in May across print and digital.