Riding the wave of the digital onslaught, Elizabeth Arden is the latest beauty powerhouse to get involved with a beauty app and has joined up with Perfect Corp to work on the world’s leading beauty app YouCam.
The move signals Elizabeth Arden’s desire to push forward with its digital prowess, while it pushes Perfect Corp further into the world of prestige cosmetcs, and by utilizing the power of YouCam – the number one makeover app in the world – both companies have made a shrewd move to capitalize on the market.
The app will feature an assortment of Elizabeth Arden’s color cosmetics and has an interactive virtual makeover facility. The two companies will work together on co-branded content and will provide users with access to trends, application techniques and seasonal looks. Users can also purchase straight from the Elizabeth Arden website.
JuE Wong, President Elizabeth Arden, says, “By exclusively pairing our brand with the foremost technology in facial recognition software we will revolutionize the customer journey for experimentation and cosmetics purchases. The app simplifies product discovery and provides both an entirely new and existing customer base with unprecedented access to the Elizabeth Arden portfolio.
“Additionally, it will provide the brand with millions of real-time consumer insights as we analyze product popularity and purchase funnel to cater to and customize the personal needs of our consumers.”