THE WHAT? Elizabeth Arden has announced the appointment of supermodel and actor Sui He as Global Brand Ambassador for its skin care portfolio.
THE DETAILS In her new role, she will appear as the face of the Revlon-owned brand in a series of upcoming campaigns.
“I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand,” said Sui He. “The brand resembles a grace and timeless style that I have always admired along with high-quality and beautiful products that make women feel empowered. I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere.”
THE WHY? Arden said that He’s determination and natural alignment with the brand make her the perfect partner to push the brand to new heights – it’s also undoubtedly true that, with growth focused in Asia, He will bring awareness and relevancy to the brand’s skin care franchises within the Asia market.