THE WHAT? Elizabeth Arden has partnered with the Emoji brand on a new collaboration, with the co-branded gift box and new packaging created to promote the ACE eye cream, Pink Capsules and Ceramide Micro Essence in China.
THE DETAILS Teaming up with The Emoji Company and Medialink Animation International, a wholly-owned subsidiary of Medialink Group, the products have a cap that features a limited-edition Emoji brand design – these include ‘cool’ and ‘I have a crush on you.’
THE WHY? According to Marco Hüsges, Founder and Chief Executive Officer, The Emoji Company, “The Elizabeth Arden x Emoji crossover brand collaboration breathe new air into the consumer-product social experience, using classic products and a trendsetting language to demonstrate Elizabeth Arden’s pioneering beauty philosophy and the emoji brand infinite creative possibilities.”