Beauty brand Elizabeth Arden has been awarded the Supplier of the Year award by Gebr Heinemann, which has been recognised an “outstanding collaboration” with the company.
Elizabeth Arden was rated ‘excellent’ in the categories ‘Offers’, ‘Strategic Support,’ and ‘General Business Conduct.’ Indeed, the award is given out by the Hamburg-based travel retailer and distributor based on a number of criteria that is known to all partners, and has been going since 2007. While the size of a company and its sales figures are not key to being successful, more clout is placed on “the quality of the working relationship between the supplier and the company.”
Elizabeth Arden Travel Retail Europe Business Development Director Frank Andreassen said, “It is indeed a privilege for us to be awarded ‘Supplier of the Year 2015’ by Gebr. Heinemann from such a prestigious group of perfume and cosmetic suppliers.
“The fact that a sharper focus on operational excellence has been recognised as ‘Best in Class’ by a leading global travel retail operator is a fantastic credit to our dedicated team. At the same time, we have seen solid business growth so far this year.”
Gebr Heinemann Director Purchase Perfume & Cosmetics Britta Olschner said, “We often receive the feedback from the industry that it would be easier for suppliers with a smaller portfolio or a lower degree of complexity to achieve a better score in the evaluation. Since in these cases, however, significantly smaller teams are usually responsible for Heinemann, the example provided by Elizabeth Arden proves that also a small group of people can offer the best level of service.”
She added, “We deeply appreciate the straightforward and pragmatic style of communication and the working relationship we have with Elizabeth Arden. Their team knows its markets intimately and adapts its ranges and offers to the needs of customers. This enables us to access markets very quickly and flexibly, and effectively satisfy a wide spectrum of customer requirements.”
Gebr Heinemann commented, “This year, considerably more weight was attached to worldwide joint strategic planning and support,”
