41 Rue Martre
Elvive also known as Elseve and Elvital is a haircare brand under L’Oréal’s Consumer Products Division. The range offers hair care, hair coloring and styling products. L’Oréal has operations worldwide.
CHAIRMAN/CEO: Jean-Paul Agon
CFO: Christophe Babule
EVP Comms & Public affairs: Lucia Dumas Bezian
2019 – 29
2018 – 26
2017 – 26
Elvive made waves in 2018 for appointing the first hijab-wearing spokesperson for a hair care line. And with diversity being a major buzz word in the beauty industry right now, it was a shrewd, and bold, move for the brand.