THE WHAT? Emirates has announced the launch of a bespoke beauty hub for cabin crew in Dubai in collaboration with Dior Beauty and Davines.
THE DETAILS Open seven days a week, and serving the airline’s 18,000+ cabin crew based in Dubai, the warm and welcoming space will offer personalised appointments with consultants offering expert recommendations on make-up application, nutrition, fitness, skin care, hair care and best practice for both male and female grooming.
THE WHY? The hub is designed to offer a one-of-a-kind and immersive beauty experience exclusive to Emirates Cabin Crew, presumably like all employee perks, designed to recruit and retain the best-in-class staff.
Emirates said in a statement, “The world of Dior beauty is ‘defined by a spirit of audacity and innovation, accompanied by a thriving tradition of excellence’ that marries perfectly with Emirates commitment to innovation and constant investment into elevating the travel experience. As the face of a globally recognised brand, Emirates highly trained, professional, and cosmopolitan cabin crew are a core part of this experience.”