THE WHAT? Sean “Diddy” Combs has initiated Empower Global, a digital marketplace catering exclusively to Black-owned businesses. This online platform aims to make a wide variety of products from Black-owned brands in sectors like fashion, beauty, art, and lifestyle more accessible to consumers, thereby supporting the growth of Black.
THE DETAILS? Empower Global’s initial launch features over 70 Black-owned brands with over 1000 products. The website has partnered with UPS for shipping, TechSparq for website design, and ChatDesk for support while utilising Marketplacer’s online marketplace technology in collaboration with Salesforce.
THE WHY? Empower Global is an attempt by Sean “Diddy” Combs to amplify Black entrepreneurship and circulate more resources within the Black community. Empower Global aims to stimulate economic growth and generate sustainable opportunities within the Black economy by enabling consumers to support Black-owned businesses more efficiently.