THE WHAT? Private equity firm Encore Consumer Capital has announced that it has completed an investment in Olgilvie Brands, otherwise known as Love Wellness.
THE DETAILS Based in New York, Love Wellness specialises in supplements, multivitamins, OTC suppositories and feminine hygiene and is centred around body positivity and clean ingredients.
“I am excited about the partnership with Encore and [its] experience supporting high-growth digitally-native consumer brands,” said Love Wellness CEO, Lauren Bosworth. “I am looking forward to our next chapter of growth together as we build our team and strategically expand.”
THE WHY? Encore’s Kate Wallman, who led the transaction and will serve on the Love Wellness board of directors, commented, “We are so excited to partner with Lauren and the Love Wellness team. Lauren has built a company that is a category pioneer focused on straight talk about sensitive issues and delivering efficacious women’s health and wellness products. We look forward to supporting the business as it continues on its rapid growth trajectory.”