Two sisters and their mother have launched a cosmetics subscription service dedicated to multicultural women, according to a report published by MPR News. The family created HuesBox to cater for the needs of women of color after finding products included in existing services did not cater for darker skin tones and ethnic hair.

“We want to connect people with products made for their skin tones and hair textures,” Jasmine Harris told MPR News. “This is by people of color, for people of color – not just African-Americans,” added her mother, Robin Harris. “We’re talking about Asians, Hispanics and American Indians because it’s this missing component of other boxes that are out there.”

Hues USP is to source products made by vendors of color, especially small operators such as Sailor Girl and Butters by Hay, giving those brands greater exposure. Hues will also offer mentoring services to brands, including advice on marketing and branding.

The service costs US$12 per month for a box of four to six sample products. Full size products will be available to buy via the Hues website.