THE WHAT? Era Zero Waste is set to become the first company in the DACH and Scandinavia regions to launch an e-commerce system inspired by the traditional milkman model. Era’s products can be refilled at the customer’s home via a bike refill station or carbon-neutral mail.
THE DETAILS Having piloted the concept with hand sanitizer in the EU, the company is now crowdfunding on Kickstarter.
The brand will launch with six ready-to-use products consciously produced in Denmark and packaged in ocean plastic.
THE WHY? Co-founder, Livia Zimermann, explains, “I wanted to be more sustainable but making my own personal care products or shopping packaging-free seemed so inconvenient. This inspired Era’s mission: to make it easy for everyone to live zero-waste and make an impact.”