THE WHAT? Turkish president Tayyip Erdogan is urging his fellow Muslims to boycott French-made goods following the row over controversial images of the Prophet Muhammad, according to a report published by Reuters.

THE DETAILS Reuters speculates that several French brands and retailers with exposure to Muslim-majority countries could be affected by a boycott if it gains traction, including Carrefour, L’Oréal and major fashion brands such as Chanel and LVMH.

While Reuters reported that L’Oréal products had been cleared from a store in Kuwait City at the weekend, any boycott will have limited impact on the French beauty behemoth, with the Middle East contributing to just 2 percent of earnings.

THE WHY? Depictions of Muhammad can cause serious offence to Muslims as Islamic mores expressly forbid images of god or the prophet.